Introduction to Business – Age 18 (Bachelor's)
Grade Equivalents
| 🇺🇸 United States | College Freshman |
| 🇬🇧 United Kingdom | University Year 1 |
| 🇮🇳 India | B.A./B.Sc. Year 1 |
| 🇳🇬 Nigeria | University Year 1 |
| 🇿🇦 South Africa | University Year 1 |
| 🇦🇺 Australia | University Year 1 |
| 🇨🇦 Canada | University Year 1 |
About This Textbook
This textbook is designed to meet the scope and sequence requirements of foundational business courses. The textbook presents business principles and emerging trends in fields including management, leadership, production, marketing, and finance. It includes hundreds of current business examples from a range of industries, geographic locations, and featuring a variety of individuals. Through this content, students will acquire the knowledge, skills, and competencies to prepare for the competitive workplace.
Table of Contents
Understanding Economic Systems and Business — Making Ethical Decisions and Managing a Socially Responsible Business — Competing in the Global Marketplace — Forms of Business Ownership — Entrepreneurship: Starting and Managing Your Own Business — Management and Leadership in Today’s Organizations — Designing Organizational Structures — Managing Human Resources and Labor Relations — Motivating Employees — Achieving World-Class Operations Management — Creating Products and Pricing Strategies to Meet Customers’ Needs — Distributing and Promoting Products and Services — Using Technology to Manage Information — Using Financial Information and Accounting — Understanding Money and Financial Institutions — Understanding Financial Management and Securities Markets — Your Career in Business